Services
Year
Credits
2026
UI/UX design
UX Research logo branding
Pitch deck design
Project done at fmd studios
overview
Vayil is a doorstep service marketplace platform designed to simplify how customers book trusted professionals. Inspired by platforms like Urban Company, the objective was to create a strong, modern brand identity and a seamless mobile experience that reflects the meaning of “Vayil” — the door — symbolizing services delivered directly to customers’ doorsteps.
The challenge
Users of the virtual support platform Vayil may face challenges in quickly finding and accessing the right resources due to limited clarity around the knowledge, services, and support options available. They may also feel uncertain about how to connect with the right experts or community members when the information they need is not readily accessible.
However, Vayil provides significant benefits by offering a secure and supportive digital space where users can access trusted guidance, expert insights, and community-driven support. The platform enables users to connect with professionals, gain relevant information, and seek assistance in a convenient and accessible way. By improving navigation and guidance within the app, users can fully leverage its features, receive timely support, and experience a more seamless path toward finding solutions to their needs..
Logo Design Process
The logo exploration focused on combining the symbolic meaning of a “door” with digital acacessibility.
Concept sketching and visual exploration
Refinement for simplicity and scalability
Optimization for app icon adaptability
Testing across digital and print mockups
The final logo reflects accessibility, professionalism, and modern simplicity while maintaining strong brand recall.
UX design approach
For the UX design of the Vayil app, we followed a structured, user-centered design process. We began with mapping primary user journeys such as service discovery, booking, scheduling, and payment. Low-fidelity wireframes were created to define layout structure and navigation clarity, followed by refining the information architecture to simplify service categorization and reduce user friction. Once validated, the branding system was integrated into high-fidelity UI screens, ensuring visual consistency and intuitive interaction. Interactive prototypes were developed to test usability and optimize the booking flow, enabling users to complete service bookings in just a few simple steps.
The final outcome is a scalable brand identity and a streamlined mobile app experience that emphasizes trust, simplicity, and efficiency — positioning Vayil as a modern, reliable service platform delivering professional services directly to customers’ doors.nsights, Vayil was positioned as a reliable, customer-first, and accessible service platform.
Brand strategy
We began with competitor analysis and audience research to understand market positioning and user expectations. Key insights included:
Trust and credibility are critical decision factors
Users expect fast booking with minimal steps
Clear service categorization improves conversion
Based on these insights, Vayil was positioned as a reliable, customer-first, and accessible service platform.
Complete project ownership and Accountability
Existing service platforms often create operational uncertainty due to fragmented coordination and limited visibility across project stages. Customers frequently encounter unclear updates such as:
Unexpected payment requests without context
Delays caused by vendor unavailability
Incomplete status communication
Missed delivery timelines without accountability
These inefficiencies often result in:
⚠️ Communication breakdowns
⚠️ Project delivery delays
⚠️ Limited progress transparency
⚠️ Reduced stakeholder accountability
How Vayil Solves This
Vayil transforms disconnected project execution into a streamlined, transparent, and milestone-driven workflow, ensuring complete visibility and structured coordination at every stage.